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Softbank pays US startup to take on Pelion

Business news |
By Nick Flaherty


A US startup founded earlier this year has completed the acquisition of the Device Management business of ARM’s Pelion.

Izuma Networks received a strategic investment from Softbank, which also owns ARM and is preparing ARM for a public share offering. Pelion was the device management business of ARM and has been on the market since the failed bid for ARM by Nvidia.

Izuma on the other hand is a new edge computing services provider founded earlier this year by Travis McCollum and Ed Hemphill. They founded WigWag, an Austin-based IoT startup acquired by ARM in 2019.

The Softbank investment into Izuma will be used to hire new talent and improve IoT services previously under Pelion Device Management, with a focus on development and dev-ops. The funding will also go towards streamlining and integrating edge and IoT services under one umbrella.

Izuma Edge is an Apache 2.0 licensed software stack which runs on any x86 or Arm 64-bit class product. This stack allows customers to deploy applications using Kubernetes APIs and containers to provide critical remote management services for operators deploying dozens to thousands of remote gateways or edge servers.

Izuma Client, formerly Pelion Device Management Client, is a lightweight portable stack for connecting IoT devices to the Izuma Cloud. The Izuma Client has sophisticated firmware updates and Lightweight M2M data services. Both the Edge and Client stacks provide robust security through secure boot support and Root of Trust management.

“The acquisition of Pelion Device Management will allow us to provide long-term, reliable technology to our customers through changes to our cloud and licensing offerings. With the advent of more complex applications such as AI models running on richer edge compute and microcontroller platforms  and the amount of data that 5G can transmit with more data hungry sensor and imagery components, moving IoT applications toward the edge is fundamental,” said Ed Hemphill, Co-Founder and CEO of Izuma.

“The funding from Softbank will allow the Company to focus on streamlining and integrating our edge and IoT offerings, as well as providing new offerings to help our customers meet the rapidly changing regulatory and security requirements around the world.”

With constant changes in major providers offerings, such as the recently announced shutdown of Google’s IoT Core Services product, Izuma aims to provide a pure play IoT and Edge service with long term support which is cloud provider independent.

“We are excited to partner with two proven entrepreneurs in building out the Izuma Networks multi-cloud, edge compute offering for IoT services” said Alexander Fortmuller, Director of Investing for SoftBank Group International.  “Our investment in Izuma marks a further acceleration in the journey towards the proliferation of IoT Services and Edge Compute begun under Pelion Device Management.”

www.izumanetworks.com; www.pelion.com

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