Former European TSMC executive Gareth Jones has joined chip design services company Sondrel Ltd. to head up its turnkey ASIC services business.

Jones was previously director of marketing for the EMEA region at foundry TSMC and has more than 25 years of experience in both ASIC and foundry services.

In a statement Jones, vice president of ASICs at Sondrel, said: “Sondrel has a superb reputation as the ASIC company for large, complex, digital chip designs. Through its highly optimized design flow and best-in-class IP portfolio, Sondrel lowers design risk and shrinks time-to-volume. Sondrel is focused on what we do best, to differentiate ourselves with a world-class ASIC flow.”

Sondrel takes responsibility for every stage and every subcontractor in the supply chain. In addition, Sondrel offers many market-specific, reusable and customizable, reference platforms, which it calls Architecting the Future. These enable the rapid development of differentiated chip products as designing does not start from scratch every time.

Founded in 2002, Sondrel is headquartered in the UK with offices in China, India, Morocco and North America.

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