Sony EV joint venture shows Afeela prototype

Sony EV joint venture shows Afeela prototype

Business news |
By Nick Flaherty

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Sony Honda Mobility (SHM) is to show its high tech concept prototype vehicle next week in Japan with an open developer programme.

The Afeela prototype will be shown alongside a Co-Creation Programme as an open mobility development environment to start a dialogue with creators and partners.

“With Afeela, we have defined the values we want to provide to users as “3A,” an acronym for Autonomy, Augmentation, and Affinity,” said the company. “We will nurture Afeela as mobility with intelligence. In addition, we will pursue new possibilities on top of conventional car values, so that mobility can become a unique and endearing presence for users.”

SHM is providing information to developers on the user interface (UI) components that are frequently visible to the user. These include the exterior Media Bar and the dashboard – a panoramic screen on the front – that have changing themes, the eMotor sound that is generated while driving, the unique additional information is superimposed on maps in the navigation app, and the environment allows the flexible development of apps and services.

Android OS will be used as the operating environment for apps running on Qualcomm automotive chips with sensors from Sony. The original Vision e-car design also used AI IP from AImotive in Hungary, which was recently acquired by Stellantis.

AFEELA vehicle data, driving data, and other information that can be disclosed will be provided in a secure manner with cloud APIs for server-to-server connections.

The prototype was unveiled at CES 2023 in January and will be exhibited to the public in Japan for the first time. SHM will develop the production model based on this prototype, and SHM plans to start taking pre-orders are planned to begin in the first half of 2025 with sales by the end of 2025 and delivery from spring in 2026 in North America and by the end of 2026 in Japan.

More details on the Co-Creation Program will be announced at a later date.;


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