Soraa snaps up second Red Dot Award in a row
The win is the second year in a row for Soraa which also won a Red Dot Award last year for the company’s VIVID MR16 LED lamp.
The Soraa SNAP System is a set of innovative, easy-to-use magnetic lamp attachments which allow the user to flexibly adjust the color, shape, and (in the near future) direction of the beam. Due to their bright, point source GaN on GaN LED and breakthrough prismatic optic, Soraa’s lamps can accept a magnet in the center of the lens without major impact on light output or efficiency, enabling a simple attachment mechanism. With the SNAP System, light can be customized directly on lamps at the application site, opening up a new and exciting world of design possibilities for lighting.
“Accessories are an important tool in lighting designers’ palettes as they allow designers to configure and fine-tune lighting scenes with dedicated light distributions, colors, and directions,” said George Stringer, Senior VP of North American Sales at Soraa. “Designers love the SNAP System, because it provides them with endless possibilities and enormous flexibility to change beam characteristics without having to change the light source.”
The annual Red Dot Award: Product Design is one of the world’s largest and most distinguished design competitions. In 2014, the Red Dot jury received 4,815 entries from 53 countries, but only the best 1,120 received an award. This year only 17 LED lamp products received an award.
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