
Stadium signs Allied for American push
The agreement covers a wide range of Stadium’s standard technology products. These include power supplies, cable power products, Human-Machine-Interface (HMI) modules, single-board computing (SBC) devices, and wireless connectivity devices for Internet of Things (IoT) applications.
The deal with Allied is another milestone in Stadium Group’s strategy to grow its customer base in key markets, such as the US, but also in other countries across the Americas. Supporting these efforts, earlier this year Stadium established Stadium Group Inc., opened a sales office in Salt Lake City, Utah, and appointed Tim Taylor as VP Sales in the region for the Group.
Stadium has also made important investments in recent months by bolstering its worldwide presence and its product portfolio in two key areas. In power products and technologies, Stadium recently acquired two companies operating in the UK – PowerPax UK and Cable Power, and in the connectivity field, Stadium recently opned a new headquarters for its connectivity division in Kista, Sweden, with a purpose-built laboratory, test facilities and a design and engineering zone.
“Allied Electronics is a major distribution presence in the US and Canada, and is also strongly expanding its operations across the continent,” said Charlie Peppiatt, CEO of Stadium Group. “Consequently, we have selected Allied to be a central player in our strategy to expand the opportunities available in the Americas for our design-led electronic technology solutions.
“Stadium has developed a strong portfolio of specialist products for a range of high-growth markets, especially in industrial applications and in important technology areas such as power and wireless connectivity for the IoT,” said Rebecca Weiser Keenan, Director IP&E at Allied Electronics. “There is much here for us to build upon to develop new markets and application opportunities for Stadium’s products and solutions.”
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