Startup develops “Location-Aware” wine labels
The Winerytale platform is the first of a new breed of marketing platforms, connecting consumers and producers, literally through products. Winerytale showcases wineries from their own wine labels, presenting their story through the spectacle of augmented reality, involving video, text, and 3D objects in virtual space. The idea is to emphasize the strong social angle and drive direct to consumer-purchasing.
Location-aware wine, the latest feature of augmented reality platform Winerytale delivers personalized content from the wine label in augmented reality.
Following their announcement of self-translating wine labels last month, the platform further enhances the opportunities for wineries with AR-location technology to offer a new perspective for marketing and sales.
“Consumers are able to scan the labels of hundreds of wines, viewing that winery’s content which is stunningly displayed in augmented reality, right at the bottle face” said Chaffey, co-founder at Third Aurora, “the obvious next step was to customize that content depending on the location (and language)”
According to Chaffey, “Being able to tailor marketing to a person’s exact location offers tremendous advantages to wineries, particularly in the international market.”
For example, a European traveler in Asia, can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend.
“The marriage of artificial intelligence and augmented reality is a great example of how it can deliver value for everyday consumers,” said Chaffey. “But more than anything, this is about creating even greater value for wineries. The amount of information a winery can now supply to a consumer is huge, leaving unfathomable marketing opportunities for astute businesses.”
The Winerytale app is a unique platform allowing wineries to present stories using the medium of augmented reality. It enables wineries to easily manage their own content and present authentic anecdotes, with video images and links in social media, in a substantially effective means.
Chaffey further explains the latest location-aware intelligence and what it means. “Right now, we’re working on a fantastic new model perfect for wineries.
Consumers who scan the bottle label will see the story behind the winery, no matter where they are in the world. However, if they’re actually at the winery then the label can show a completely different story.”
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