‘Sunny Side Up’ for Great Wall Motor new Car Design

‘Sunny Side Up’ for Great Wall Motor new Car Design

News |
By Wisse Hettinga

GWM unveiled multiple highly-anticipated new energy vehicles at the Auto Shanghai 2023

From the Press Release:

GWM is speeding up the process of its intelligent and new energy transformation, during which it is important to find a way to reflect the brand value of “Go With More” with its design. Andrew Dyson introduced that “Life • Energy”, the design philosophy of present generation of GWM products, injecting the philosophy of “eternal” and strong emotions of life into the automobile industry. It is committed to the pursuit of perfection and natural beauty in design to lift the brand perception.

Based on this, GWM ORA design team has extracted the eternal beauty of structure, the gentle beauty of tranquility, and the glorious beauty of life by using the unique metaphor of the “egg”, leading to the creation of the ORA EGG aesthetic of life.

“Egg has a perfect and exquisite structure, along with an immaculate curve in nature. Its convex surface is capable of withstanding a force 120 times its weight. Taking inspiration from the unique egg-shaped curve and the principle of dispersed force on the eggshell, our design team embodies an all-round solid body structure for safety combined with an elegant look. The ORA design team integrates these concepts into the unique design language of models, conveying creativity through the expression of personality,” explained Dyson.

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