Tektronix turns 70, unveils new look & strategy
Tektronix president Pat Byrne with the new company logo.
In a phone conversation from his office in Beaverton the day after he spoke at DesignCon 2016, Tektronix President Pat Byrne told me that the company is shifting gears to be more application focused rather than being so hardware focused. This is a general trend I’m seeing in not only the test industry, but in others as well. That doesn’t mean the Tektronix is moving away from its test instrument hardware, but it will be increasing its emphasis on software and applications for specific measurements.
The previous Tektronix logo
has been retired.
Based on the new strategy, you can expect to see more specific measurement options for Tektronix test equipment, particularly in oscilloscopes and RF spectrum analyzers. Measurements that are "triggering" software specific applications include power, signal integrity (jitter and PAM4), and wireless RF (cellular, Wi-Fi, Bluetooth, and others).
Do you still use Tektronix
equipment with the
original logo?
Byrne explained, "Many engineers are not measurement specialists. They don’t have time to learn the ins and outs of test equipment." When asked if Tektronix is seeing the influence of the maker movement, Byrne said that is part of it, but it’s mostly based on time pressures to get new products to market as quickly as possible. This is a trend I’m hearing across the board from people in the test industry.
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