The $100,000 sound system on wheels and other CES 2025 news
AI and Automotive technologies were at the forefront of the latest Consumer Electronics Show (CES 2025) in Las Vegas this week.
Sony and Honda launched the Afeela, a $100,000 electric car with a focus on the sound systems and human interface, while Honda also launched its Series 0, which will ship next year in the US. A microLED screen on the outside of the Afeela will show messages and even videos, which will be an interesting evolution of the way that vehicles interact with the outside world.
The Sony Honda Afeela
However that relationship may be a little more distant, as Gauzy showed electronically controlled tinting for windows, although the car will have more empathy thanks to Harman.
New radar designs will boost the performance of ADAS systems and driverless cars, while millimetre wave radar assemblies will help keep children safe in the back.
Nvidia announced strategic deals with Toyota, the world’s largest car makers, as well as with driverless truck maker Aurora.
Nvidia’s keynote saw a stack of announcements to support the development and training of humanoid robots, but the company has also developed the first ASIL-D qualified operating system for cars. However, Drive OS is qualified on the current production AGX Orin chip, rather than the Thor system on chip with the Blackwell architecture.
Intel detailed its ‘whole car’ chips with configurable logic and promising a second generation discrete GPU for the car by the end of the year.
Is this the CES before the driverless car revolution? There are already cars with SAE Level 3 ADAS on the road in the US and Europe, and there will be early production vehicles with Level 4 autonomy ready for next year’s show, some potentially via over the air updates, so expect to see lots more about software defined vehicles. Some may even have a large, tiled microLED display in the roof to provide a travelling cinema experience.
CES used to be about the latest laptops. Now, announcements cover Dell abandoning its XPS, Inspiron and Latitude brands to mimic Apple’s naming system of Pro and Pro Max machines, and Nvidia’s move into a Blackwell AI computer for the desktop, as well as the world’ first 750Hz monitor based on quantum dots.
But it does cover some of the fundamental technologies, such as cooling systems for thinner AI laptops and even handsets. Ventiva has been showing its proof of concept design developed with Dell and Intel, and CEO Carl Schlachte talks to eeNews Europe about the technology.
Scrona has also extended its printing technology with a 128 nozzle print head that can produce quantum dots for microLED displays. More news will emerge from the show over the coming week, but this CES 2025 roundup will finish with an AI powered walking stick, courtesy of TDK.
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