Top three global brands in mobile
The fact that the top three companies Globally and the top brand in Asia are key players in the mobile industry indicates the importance of mobile communications in today’s world.
Apple remains world’s leading brand corporation with a brand value of EUR 136,903 bn (+21%), followed by Google representing a value of EUR 73,632 bn (+9%) and Microsoft with a brand value of 66,598 bn (+7%) which overtook the Coca Cola Company.
The top 10 global brand corporations are dominated by the US, except for China Mobile coming in at number 6.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,829 bn (global rank 14), followed by AB Inbev with a value of EUR 35,781 bn (+20%) and Nestlé representing a value of EUR 34,289 bn (+4%).
Gerhard Hrebicek, CEO of eurobrand and President European Brand Institute summarizes this year’s major findings:
Asia, especially China is growing their presence in the TOP 100. Europe is decreasing.
US brand landscape is dominated by IT and Technology, Consumer Goods and Financial Services and represents 47 (+1) out of the TOP 100 brand corporations. Europe represents 35 (-6) with Germans leading, whilst Asia is represented with 18 (+5) brand corporations, with 10 from China.
TOP 10 China grow by 29%, with China Mobile remaining the number 1 Asian brand corporation with a brand value of EUR 48,679 bn (global rank 6) and Baidu showing the highest brand value increase of +47% (EUR 12,413 bn).
www.eurobrand.cc
www.eurobrand.cc/studien-rankings/eurobrand-2015
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