UK startup launches precision positioning software for GPS

UK startup launches precision positioning software for GPS

Business news |
By Nick Flaherty

Geo-location startup Naurt has launched embedded software that can provide centimetre accuracy in satellite navigation systems both indoors and out.

After a year of beta testing with a pilot group, Naurt has now made their software accessible to any businesses through a hardware-agnostic web API, served via REST. Nuart collects the location data and improves it with a series of algorithms including sensor fusion to provide better coordinates.

This is initially aimed at micro-mobility applications such a e-scooters to provide more accuracy as well a delivery services.

Swiss module maker ublox is also working with micro-mobility provider Bird to use sensor fusion to improve the quality of positioning data on e-scooters to prevent them working on sidewalks. Ublox is also working with another UK startup, Focal Point Positioning, on supercorrelation software.

Naurt’s software does not replace the satellite location services businesses currently use. Instead, it simply integrates seamlessly with it and fixes the problems that cause the location data to be inaccurate.

“Naurt is making geo-location ultra precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety,” said Jack Maddalena, Co-founder and CEO of Naurt. “We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”. 

In a recent pilot for a large micro-mobility company, Naurt corrected location fixes by an  average of 14.6 metres with a maximum correction of  as much as 78 metres. This enabled them to expand into extremely built-up cities that would have previously been out of the question by eliminating GNSS drift, so customers and charge teams can track scooters down to the lamp post they are leaning against.

Naurt has also already improved one of the largest food delivery companies in the world by 40 percent. 

“Put simply, your on-demand food delivery service cannot accurately estimate when your pizza will arrive or guarantee that it will be hot when it does. The restaurant cannot tell how far away your driver is or whether to wait before firing up the oven. That means your driver will wait longer when they arrive at the restaurant and fit in less deliveries that evening as a result. Once your pizza is en route, you can only track its progress through vague updates like “on it’s way”, “around the corner” or “nearby” leaving you hanging out the window or loitering by the door waiting for them to get your location wrong – just like last time. But all that is about to change,” said Maddalena.

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