MENU

US smartphone data traffic explodes

US smartphone data traffic explodes

Market news |
By eeNews Europe



The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by the firm’s state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.

Breaking down ethic usage yields the following results:

  1. At a user level, Caucasians realize the lowest traffic on Wi-Fi networks, but the group is now the second fastest (on Wi-Fi networks) growing segment behind Asians.
  2. Hispanics, as the second largest ethnic group, under perform African Americans in overall traffic generated on cellular networks.
  3. Wi-Fi traffic is growing at more than double the rate of cellular traffic across all ethnicities.

Bonny Joy, Chief, Consumer Telemetry Platforms, said: "Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both cellular and Wi-Fi networks – the most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone.

Barry Gilbert, Vice President, said: "Our data indicates consumers are increasingly relying on Wi-Fi for data traffic, and this trend is well echoed in some of the recent plans from Google’s Project Fi and Republic Wireless, where Wi-Fi is set as the default service. Major MNOs and MVNOs should take notice of these trends in creating service plans that maximize usage without overburdening their networks.

www.StrategyAnalytics.com

If you enjoyed this article, you will like the following ones: don't miss them by subscribing to :    eeNews on Google News

Share:

Linked Articles
10s