US smartphone data traffic explodes

US smartphone data traffic explodes

Market news |
By eeNews Europe

The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by the firm’s state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.

Breaking down ethic usage yields the following results:

  1. At a user level, Caucasians realize the lowest traffic on Wi-Fi networks, but the group is now the second fastest (on Wi-Fi networks) growing segment behind Asians.
  2. Hispanics, as the second largest ethnic group, under perform African Americans in overall traffic generated on cellular networks.
  3. Wi-Fi traffic is growing at more than double the rate of cellular traffic across all ethnicities.

Bonny Joy, Chief, Consumer Telemetry Platforms, said: "Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both cellular and Wi-Fi networks – the most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone.

Barry Gilbert, Vice President, said: "Our data indicates consumers are increasingly relying on Wi-Fi for data traffic, and this trend is well echoed in some of the recent plans from Google’s Project Fi and Republic Wireless, where Wi-Fi is set as the default service. Major MNOs and MVNOs should take notice of these trends in creating service plans that maximize usage without overburdening their networks.

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