Wembley transforms fan experience with interactive LED lighting solution
The system is part of plans to turn the stadium into the most connected in the world.
All of the 228 LED lights were fitted around 38 rings within the arch and if they were laid back-to-back they would stretch the length of five Olympic swimming pools.
The new lights on Wembley’s Arch were switched on for the first time this week but according to the English Football Association next year, fans will be able to interact with the arch via social media, while the LED lights will also be able to react to significant moments going on at the venue such as goals and crowd noise.
The arch can be viewed around the clock via the official Wembley app thanks to a new ‘live arch-cam’ function, which forms part of a series of updates going live on 9 October in time for England’s Euro 2016 qualifier against San Marino.
Further enhancements include ‘event day’ mode, offering stadium visitors a dynamic news feed with aggregated social media content and a free event-day playlist which will feature 150 tracks to help fans get in the mood for the spectacle they are attending.
Any fans using the app at the stadium will be offered the chance to win a free seat upgrade and they will also be able to message the big screen direct from their smartphones.
Roger Maslin, Managing Director at Wembley Stadium, said: "Technology is changing the way that people enjoy the events at Wembley Stadium – how they get here, how they get in, how they buy drinks and snacks, and how they share their experiences with friends and family".
"Wembley and EE have a shared ambition to use technology to make this stadium the best fan experience anywhere in the world – that’s about being the most connected stadium and integrating mobile into everything people do here".
"Ahead of a busy autumn schedule with three NFL matches, vital England qualifiers and the first England Women’s Senior match at Wembley Stadium in November, we’re working to continue to create inspiring memories for every sport and music fan."
Spencer McHugh, Director of Brand at EE, commented: "Switching on the new connected arch marks an exciting moment in our technology roll out, with fantastic new app features launching in October, contactless technology to change the way people queue and pay, and so much 3G and 4G capacity that uploading selfies and downloading replays are possible for everyone".
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