Wiliot signs Avery Dennison to make its second generation IoT tags

Wiliot signs Avery Dennison to make its second generation IoT tags

Business news |
By Nick Flaherty

Label giant Avery Dennison has signed a strategic deal to scale up production of Wiliot’s energy harvesting Bluetooth tags for the Internet of Things.

The deal with the Israeli firm, one of the world’s best funded IoT startups, will see Avery design and manufacture the second-generation tags. These low cost, battery-free tags can be fixed to any product or packaging to add intelligence and connectivity.

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“Avery Dennison is the only partner in the world with the manufacturing expertise and efficiency to produce our tags at the scale that is needed to significantly increase the scale of the Internet of Things; their ability to scale as we scale is unquestionable,” said Tal Tamir, CEO of Wiliot.

In addition, Avery will integrate Wiliot sensing services (SaaS) with its connected product cloud, enabling tag sensing information to be added to the end-to-end item-level data of a connected product.  This will also provide access to some of the world’s largest retail, food & beverage, and pharmaceutical brands.

Avery is already a shareholder in Wiliot and both companies share a vision for the future of the IoT where almost everything is connected to the internet; not just phones, computers, and homes, but also food, medicine, clothing, and nearly everything else.

As part of this vision, Avery Dennison is also a shareholder in PragmatIC Semiconductor, a UK maker of low cost, high volume plastic RFID chips and processors.

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Avery’s partnership with Wiliot will help scale the manufacturing capacity of tags significantly and cost optimise the design.

“Wiliot’s passive Bluetooth technology offers the ability to work with existing infrastructure and provides another accelerator to the growth of IoT. Combined with sensing capabilities and security features as standard, this expands our portfolio and opens up many new use cases for our customers and partners,” said Francisco Melo, vice president and general manager, Avery Dennison Smartrac.

“The partnership and market development leadership is a significant vote of confidence in both our company and technology,” said Tamir. “Now, with the backing of the world’s largest and most efficient manufacturer of RFID tags, we’re positioned to drive mass adoption of our technology and to scale our vision for the next generation of the IoT.”;

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