AMOLED TV display market forecast to soar

September 20, 2019 //By Julien Happich
Driven by falling prices and rising consumer demand for thinner, lighter and more colourful television sets, market revenue for active matrix organic light-emitting-diode (AMOLED) displays used in TVs is expected to nearly triple during the next six years, according to IHS Markit | Technology.

Global revenue for AMOLED TV displays will expand to $7.5 billion in 2025, up from $2.9 billion in 2019, as reported by the IHS Markit Technology AMOLED & Flexible Display Intelligence Service. Although AMOLED TVs have only been on the market since 2013, they are rapidly gaining share, with these types of sets expected to account for 20.6 percent of the $36 billion TV display market in 2025, up from just 8.6 percent in 2019.

“Despite carrying a much higher average selling price (ASP) than LCD TVs, AMOLED TVs are extremely appealing to consumers because of their slim form factor, light weight and wide color gamut,” said Jerry Kang, associate director at IHS Markit | Technology. “Starting in 2020, AMOLED TV ASPs are expected to begin to decline due to increases in manufacturing capacity spurred by the adoption of a more advanced production process. This will pave the way for much more widespread adoption of AMOLED TVs.”

The AMOLED TV ASP currently is about four times more than the LCD TV ASP, based on a comparison of 65-inch panels with a 3840 by 2160 resolution. Because of this, TV brands are eager to reduce AMOLED prices to make them more attractive to consumers.

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