Avnet Abacus reveals enhanced power strategy to support cost efficient, eco-friendly power design

February 16, 2011 // By Paul Buckley
Avnet Abacus, one of Europe’s leading power management distributors, has revealed a series of enhancements to the company’s power products strategy to offer sustained, multi-faceted support for ‘green’ power design applications. The new strategy is being introduced at a time of growth for the company with sales up year on year by 33.5% and sales in the second half of 2010 rising even faster at a rate of almost 40%.

The distributor has strengthened its European team of Power Field Application Engineers (FAEs) with six new recruits who will help to provide applications support to an expanded portfolio of power products and technologies.  Under the new strategy Avnet Abacus customers will have access to a new consultative approach to the power architecture of each application project.

The 16-strong team of FAEs will be located in every major electronics market in Europe to support the Avnet Abacus  novel ‘Best Fit’ approach which looks at all aspects of the  customers design including electrical specification, industry regulations, product usage, shelf life, reliability requirements, cost, availability and potentially second sourcing before recommending a solution.  

The leader of the expanded team of Power FAEs is Cor van Dam, Avnet Abacus Marketing Director, Power.  Van Dam said:  “We can now offer the customer the best fit solution for his or her design, whether that is a power module, a discrete solution or a battery pack.  Our FAEs are kept continually up to date as the power landscape changes, and are able to recommend solutions that adhere to ‘green’ best practice, are cost-effective, reliable and fully encompass regulations such as the EcoDesign and the Energy using Product directives. Many of our suppliers support the 80 plus program offering at least 80% efficiency and a power factor of 0.9 or greater”.

Van Dam also revealed that Avnet Abacus is planning to mark the launch of new strategy with a European road show of power seminars in 2011 supported by presentations from the relevant regulatory authorities as well as its suppliers and Avnet Abacus own FAEs.   “Germany is probably going to be the first country to host one of the power seminars.  That has yet to be confirmed but it is likely to be around the May 2011 time frame.  The road show will then move on to France and UK and other countries later in the year”.


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