Hillcrest Labs is a global supplier of software and components for sensor processing and data fusion as used in today’s consumer and IoT devices. The algorithms and software are used in sensors, such as Inertial Measurement Units (IMU), and end user products to enable contextual awareness and an enriched user experience for a variety of devices, such as the precise navigation of autonomous robots and drones.
Hillcrest Labs’ innovative MotionEngine software supports a broad range of merchant sensor chips and is licensed to OEMs and semiconductor companies that can run the software on CEVA DSPs or a variety of RISC CPUs, including Arm Cortex-M and A series and RISC-V based cores. The MotionEngine software expands and complements CEVA’s smart sensing technology, which includes computer vision and AI processing for cameras and sound processing for microphones.
As a result, CEVA DSP licensees now benefit from CEVA’s capabilities as a complete, one-stop-shop for processing all classes and types of sensors.
What’s more, the Hillcrest Labs software technology broadens CEVA’s software licensing engagements directly with OEMs and ODMs to enable the addition of a plethora of IMU-based software applications to their merchant SoCs, which adopt a royalty payment scheme based on devices rather than chips.
"We are truly excited to welcome the Hillcrest Labs team to CEVA. Their unrivalled expertise in sensor processing and innovative sensor fusion technology, as well as proven track record of high-volume shipments align perfectly with our diversification strategy in the smart sensing domain. This acquisition presents opportunities for multiple royalty growth vectors, including from OEMs, and enables us to be a pioneer in the emerging fields of AR & VR and the different classes of robots. Together with our broad portfolio of connectivity, sound, vision and AI technologies, Hillcrest labs will enable us to continue to redefine the limits of our technology solutions for the data-driven world”, said Gideon Wertheizer, CEO of CEVA in a company statement.