Unleashing the opportunities of dynamic NFC tags
Dynamic tags have been around for more than five years. In spite of their potential, they remain under used. The main obstacle has been that the most powerful features of NFC were not available under iOS. The usefulness of dynamic tags hinges on the ability to write data to the tag.
For companies previously considering NFC for mobile connectivity in their products, only addressing Android mobiles significantly reduced their potential market. This has been especially unacceptable for consumer products for which it is imperative to provide equivalent solutions for iOS and Android. Not to mention that an Android-only solution moves a product away from the iPhone world. This could be perceived as an alignment with “low cost” – something manufacturers typically seek to avoid.
Clearly, Apple’s decision to open up access to NFC on iPhone is a crucial step to bringing new apps to mobiles that are based on NFC Dynamic tags. By allowing tag writing, iOS and Android mobile users can expect to see the same behaviour when using NFC. Companies using NFC (whether for pairing or bi-directional communication) in their products will now be able to offer the same end-user experience to all mobile users. With NFC, that end-user experience is simple, intuitive, secure… and now “dynamic.”
About the author:
Francis Lamotte is the CEO of IoTize - www.iotize.com