Google joins NFC Forum as 'principal' member

April 01, 2011 // By Peter Clarke
Google joins NFC Forum as 'principal' member
The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, has announced that Google Inc., is joining the organization as a principal member.

At the same time CSR plc and Intel Corp. have raised their status from Associate to Principal level. The highest level in the mutli-tiered Forum is Sponsor which is enjoyed by 13 companies including Broadcom, Inside Secure, Microsoft, Nokia, NXP, Samsung, STMicroelectronics, Mastercard and Visa.

The presence of Mastercard and Visa underlines the potential NFC has as a means of electronic payment and the potential use of Android and Windows Phone cell phones as a form of electronic wallet in the future.

Principal membership of the NFC Forum entitles companies to appoint a voting representative to each of the Technical, Marketing, and Compliance Committees and Working Groups and to participate in the NFC Forum testing and certification program using their own in-house test labs.

The NFC Forum, founded in 2004, has also welcomed 31 new Associate, Implementer, and Non-Profit members.

"The NFC Forum thrives on the active participation of global industry leaders and innovators such as CSR, Google, and Intel," said Koichi Tagawa, chairman of the NFC Forum, in a statement "Their energy, ideas, and influence will greatly enhance the work of the Forum, as will the support of our new Associate, Implementer, and Non-Profit members from around the world."

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