How Renesas plans to outshine competitors in ADAS, Autonomous driving

March 25, 2019 //By Christoph Hammerschmidt
Renesas sets the course for autonomous driving
In automotive electronics, Renesas is one of the top dogs. With its R-Car platform and ecosystem, it leads application fields such as sensor data processing, sensor fusion and many other applications related to ADAS and automated driving. Over the past couple of years, however, the competitive pressure has increased. During the recent R-Car Consortium Forum in Düsseldorf, Renesas sketched a scenario of automotive electronics in the future – and how the company intends to attack its competitors.

The overall automotive electronics scenario is determined by the Acronym CASE – the cars are increasingly Connected, driving is Automated with Shared usage models, and with Electric propulsion, enumerated Shinichi Yoshioka, CTO of Renesas’ Automotive Business Division: 90 % of all new cars will be connected by 2025. Automated driving at levels 2 and 2.9 are going to volume production. Car Sharing and new usage models bring Big Data services into the equation. Battery, Plug-in hybrid and 48V vehicles are seeing quickly rising demand. So far, nothing new in the scenario. Yoshioka added another E to this acronym: The E/E architecture undergoes a dramatic change with centralized controls and virtualization being the dominating determinants.

This constellation highlights the requirements for future in-car compute platforms. Powerful edge computing, Artificial Intelligence and computer vision will need more sophisticated and advanced silicon. The same holds true for the link between vehicle and cloud which runs through a similarly powerful head unit or gateway computer. “These are the areas we want to be active”, Yoshioka said.


Rewarding markets: These are the segments
in which Renesas plans to intensify its activities 

Having added the R-Car V3M and R-Car V3H processor variants to the R-Car family in the 2017 / 2018 time frame, the company is offering two devices with focus on vision applications. According to Yoshioka, these two variants will be seen in vehicles whose production starts in 2019.


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