Laying the groundwork for digital-signage technology

July 01, 2019 //By Alex Rodriguez
Digital signage can double audience information retention and provides endless possibilities for all industries. This article takes an in-depth look at the technology, what’s coming, and how to consider it for implementation.

Restaurant menus, airports, hospitals, businesses: Communication via digital screen is all around us—and the technology is only getting smarter. With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, digital displays continue to prove their worth as consumers become ever more accustomed to receiving messages via device screens with instant access to information. Not only that, but the advantages of digital signage over traditional signage include improved ROI, flexibility, and data collection.

For example, Volvo on “Auto Row” in New York City stood out from its competitors by using a video wall to draw in people from the street. Digital signage is now going beyond by using touch— interactive digital signage has the potential to go beyond engagement into the realm of immersion. Interaction turns passive consumers viewing messages into active participants in an experience.

This robust technology has a bright future ahead—haptic technology, AI, holographic screens, and most importantly, cheaper technology for broader deployment. Digital signage can now be configured to fit the needs of any space, and this freedom allows companies to create custom and unique digital signage that fits anywhere. Companies should plan to get ahead of deployment today to take advantage as the new technology advances becomes pervasive and while it’s offered more affordably.

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