Laying the groundwork for digital-signage technology: Page 2 of 5

July 01, 2019 //By Alex Rodriguez
Digital signage can double audience information retention and provides endless possibilities for all industries. This article takes an in-depth look at the technology, what’s coming, and how to consider it for implementation.

What is digital signage?

Digital signage consists of three basic components: display, software, and hardware. The displays can consist of LCD screens, electronic billboards, menu boards, projection screens, video walls,

Fig. 1: Digital-signage software, also known as a content
management system, is leveraged to create, manage,
and deploy the content shown on the displays.

kiosks, and many more—this is where consumers will be viewing the content – see figure 1.Digital-signage software, also known as a content management system (CMS), is used to create, manage, and deploy the content shown on the displays. CMS software allows businesses to schedule, customize, and even use video-editing software for their content. If the software being used is web-based, content can be created and changed remotely. The last component is the hardware, which is responsible for distributing and displaying the content. With the right hardware, content will playback seamlessly and uninterrupted.

For a broader description, digital signage consists of any size screen displaying any type of content for any reason. The potential of this modern display hardware is limited only by creativity and imagination. The technology is there to produce and enhance any message or brand and it’s not slowing down—recent revelations are making this a must-have for all industries.

The average person looking to install a digital-signage network may get easily confused, especially when there are many vendors to choose from. It’s wise to look for companies with both software and hardware options that can help design any number of applications and provide the solution at a more affordable rate.

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