Laying the groundwork for digital-signage technology: Page 3 of 5

July 01, 2019 //By Alex Rodriguez
Digital signage can double audience information retention and provides endless possibilities for all industries. This article takes an in-depth look at the technology, what’s coming, and how to consider it for implementation.

The future of digital signage

The digital-signage industry is growing rapidly as technology advances. Certain trends that are expected to be seen this year include slimmer screens with much higher resolutions and an increase of content being more responsive and automated, such as displays attuning to the weather or holographic screens. An innovation currently being developed is the use of haptic technology. Haptic technology recreates the sense of touch when users interact with any piece of technology. Adding haptics to displays increases engagement and remembrance and is more cost-effective. The use of mid-air haptics integrated into displays will reduce maintenance and hygiene concerns because users will not have to physically operate the screen.

The integration of AI technology in digital signage adds a new dimension of personalized experiences, such as use of facial recognition and collecting data to help better strategize plans to accommodate their audience – see figure 2. Using data analytics is what really will make the investment worth it. McDonald’s recently acquired Israeli startup Dynamic Yield Ltd. to show food tailored by factors as time of day, weather, current restaurant traffic and trending menu items. It will also allow the chain to instantly suggest and display additional items to customers based on their current selections.As digital signage grows, the possibilities are endless when it comes to enhancing the customer experience. It’s going to a level that creates an emotional connection and engagement. Companies need to get ahead now while they can.

Fig. 2: Integration of AI in digital signage adds a new dimension of personalized experiences, such as using facial recognition and collecting data to help establish strategic plans to accommodate their audience.


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