Magna launches JV with Rohinni for “game-changing lighting”

August 29, 2018 // By Christoph Hammerschmidt
Magna launches JV with Rohinni for “game-changing lighting”
With distinctive, high- performance lighting becoming a “must-have” for automakers and other mobility companies, automotive supplier Magna Electronics and LED technology pioneer Rohinni LLC (Coeur d’ Alene, ID, USA) have formed a joint venture to produce ultra-thin micro LED lighting solutions that are brighter, lighter and more energy-efficient than alternative technologies, including OLED.

The Magna-controlled joint venture, Magna Rohinni Automotive, combines Magna’s electronics manufacturing expertise with exclusive use of Rohinni’s lighting technology in mobility industries. The joint venture will be based in Holly, Michigan.

According to a joint press release Rohinni’s thin-film micro and mini LEDs can be utilized for almost any application, which creates new possibilities for design and product differentiation. Additionally, the company has developed technology to place micro LEDs onto a substrate surface with the speed and accuracy needed to support high-volume production. Freed from cumbersome traditional LED manufacturing techniques, the joint venture will be able to bring micro and mini LED-based products to market more quickly and cost-effectively.

Magna has also made a minority equity investment in Rohinni based on the promising application of their leading micro and mini LED technology in a range of other industries, applications and products.

“This joint venture with Rohinni brings thin, flexible lighting technology that mobility has not seen before,” enthuses Magna CTO Swamy Kotagiri. “Current automakers, new mobility companies, other lighting suppliers, and Magna’s own product groups all stand to benefit from this collaboration.”

While Magna did not elaborate on possible applications, market watchers believe that the move could possibly aim at providing innovative solutions for automotive interior lighting.

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