It may sound trivial, but a project to deliver coffee capsules by drone is showing the practical use of key technologies.
The Tel Aviv-Jaffa Municipality has opened a route along its shores for a pilot scheme using an AI-based traffic management system from Airwayz to manage multiple fleets of drones in the sky. As part of the pilot programme, Nespresso will deliver coffee capsules to a targeted group of customers along the route with SkylinX, a developer and operator of the drone take-off and landing sites, and FlytechIL piloting the drones. Logistics Flying Cargo will be making the deliveries with GettDelivery connecting the new service to end customers.
“The consumer experience is king at Nespresso,” states Shai Dinur, Director of Customer Care and Services at Nespresso Israel. “I believe drone delivery could really transform the ordering process and our responsiveness, reducing delivery times and really going the extra mile for consumers who love exceptional coffee.”
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The pilot program views drone delivery as a way to reduce traffic and decrease the carbon footprint of delivery in Tel Aviv. The pilot will evaluate drone delivery in an urban environment in terms of safety, noise and privacy considerations and other challenges relating to flying drones in populated areas.
"The future is already here. We are beginning a pilot in Tel Aviv-Jaffa that will test, in a measured and correct way, the ability to use drones commercially in an urban space. We do that in a controlled manner to assess capabilities, but also to find the right balance for free and open urban air routes,” said Tel Aviv Mayor, Ron Huldai.
The route for drone flights runs along the coastline in of Tel Aviv-Jaffa, creating a direct connection between the Reading area in the north and Jaffa Port in the south. Moving over urban areas, popular beaches and a busy port, the pilot scheme provides a suitably challenging route to demonstrate the commercial viability of drone delivery.
“This pilot program is another crucial step forward in showing that drone delivery not only works, but has huge benefits in easing our overcrowded roads, contributing to sustainable last mile delivery and meeting the superfast demands of today’s consumer,” said Eyal Zor, CEO of Airwayz. “We will also show it to be cost-effective to prove the commercial benefit, but principally, it will be done safely.”
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