NFC-enabled phones as a tool for brand protection

December 19, 2011 // By Hamed Sanogo and Christophe Tremlet
NFC-enabled phones as a tool for brand protection
Counterfeiting has grown tremendously over the last decade. According to government data, officials seized $188 million worth of counterfeited merchandise in the U.S. in 2010. Not only is the overall value of counterfeited goods increasing, but counterfeiting is penetrating more and more sectors. Among these, luxury goods are a target of choice, as their value heavily relies on the brand itself. Counterfeiting has an impact on the brand owner, as it creates revenue loss; but even worse, it damages the image of the brand.

Read the full article on page 21 of our December digital edition .


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