Panasonic opens ‘customer experience’ centre in Munich

March 31, 2021 // By Nick Flaherty
Panasonic opens ‘customer experience’ centre in Munich
Panasonic's 'exchange and experience' centre covers 6,000 square meters in east Munich

Panasonic has opened a Customer Experience Centre (CXC) at its Ottobrun campus in Munich, Germany.

The 6,000 sq m building is intended to help Panasonic work with B2B customers, trade partners, developers, start-ups, and universities through several function rooms with particular themes, from electro-mechanical components and systems, to drives, and industrial robots.

The centre also provides the opportunity to for training on pick-and-place machines for electronics manufacturing as well as manufacturing systems for production, retail, public areas, e-mobility, and smart living. Panasonic says the exhibition program will be continuously updated as technology changes.

“The industry and companies in Europe are not standing still, they are looking for strong partners with answers to current and future technological challenges,” said Alexander Schultz-Storz, Head of the Cross-Value Division of Panasonic Industry Europe. “We, too, are thinking in long-terms and have consciously decided to make this investment - despite the pandemic. The new facilities at the CXC – such as the product islands, presentation stages, application centres, the co-creation zone, and the meeting and training rooms – will now allow us to provide our customers, universities, start-ups, and sales partners with information that is as comprehensive as it is targeted, and to let the innovations for the coming years and beyond, emerge in fruitful collaborations."

In addition to the development teams, the application engineers, industrial customers, trading partners, and external groups will also be able to take advantage of presentation theatre, which also uses a range of Panasonic technologies.

"Our European customers appreciate our quality. However, they know of Panasonic mainly through our individual core components,” said Johannes Spatz, President at Panasonic Industry Europe. “Every time we present to our customers the breadth of our technology world, how many innovative applications are based on our technologies, and for how many European companies we already enable innovative and sustainable solutions for, their astonishment is sensational. From high-tech components to integrated solutions, from e-mobility to Industry 4.0, networked supply chain management to smart living spaces – no other company combines and links so many high-tech competencies under one roof. At the CXC, we present our brand comprehensively and make it tangible. We aim to intensify the dialog with customers, developers, partners, and the public, and thus further expand our growth course in Europe."

"With the opening of the Customer Experience Center in Munich, Panasonic is leveraging synergies to demonstrate customer-oriented, cross-divisional cutting-edge technology. We combine our many years of in-depth industry knowledge, hardware, software engineering, and integration skills to offer companies tailored and integrated solutions - many of these examples are visualized in the new Experience Centre. We look forward to welcoming our customers here and tackling the future together, "said Hiroyuki Nishiuma, Managing Director Panasonic System Communication Europe.

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