Rochester takes on obsolete Atmel devices

July 30, 2013 // By Nick Flaherty
Rochester takes on obsolete Atmel devices
Rochester Electronics has entered into a 'continuing solution' agreement with Atmel to provide customers a supply of end-of-life discontinued products.

As products reach the end of their normal life cycle, there are many industries that critically require extended product support. Many industries often need to support programs for 10, 20 or more years. With the average life cycle of a semiconductor being less than five years, customers could face massive re-design and re-qualification costs.
“This agreement with Rochester gives our customers confidence to continue designing with Atmel products regardless of the product life cycle,” said Dave Esto, Senior Director of Channel Sales, Atmel Corporation. “Rochester will continue supporting all customers that are currently using Atmel devices, even if the products have reached their end-of-life.”
“We are committed to giving the very best product support, service and programs to Atmel and their customers,” said Chris Gerrish, President of Rochester Electronics. “We are continuing to expand all of our operations, including recent key developments in technology, packaging and test. For those industries that require continuing production and maintenance support, we will do everything possible to have it in stock or manufacture it.”
www.rocelec.com.


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