Toshiba Memory changes name to Kioxia

October 01, 2019 //By Julien Happich
Kioxia
Kioxia Europe GmbH (formerly Toshiba Memory Europe GmbH) is officially operating under its new corporate identity, effective today.

“Kioxia’s official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory,” said Stacy J. Smith, executive chairman of Kioxia Holdings Corporation. “The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future, but to also fulfill our mission to uplift the world with memory.”

With its official launch, the company has unveiled its new corporate logo and brand identity: a silver of Kioxia logo, together with a set of bright communication colours including, light blue, magenta, light green, orange, yellow, white and black.

To commemorate the new brand, Kioxia will launch its “#FutureMemories” brand campaign, a project designed to create never-before-seen experiences that embody the company’s commitment to creating new value and changing the world by pursuing the potential of memory. The first phase of the project will be “TEZUKA2020,” a tribute to legendary manga artist, Osamu Tezuka. Using high-speed, large capacity flash memory and AI technology, the company will redraw the memorable work of Osamu Tezuka for the first time in 30 years. TEZUKA2020 will launch in February 2020.

Although the company’s new corporate logo and colours are now live on its official websites, consumer retail products, such as solid state drives, SD cards and USB flash memory, will continue to be released under the Toshiba Memory brand name through 2019, and will be released under the new brand starting in 2020.

Kioxia Europe GmbH – www.kioxia.com

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