Nexperia enters analog chip market with first US design centre
Nexperia has opened its first design centre in north America, looking to hire 100 engineers in Dallas, Texas to support a new business unit for power management and analog chips.
“Our ambition is to be the leading supplier in essential semiconductors, with a plan to reach $10bn by 2030,” said Irene Deng, general manager of the new power and signal conversion business group and on the company’s management team.
The new business unit will develop more complex chips with voltage regulators and data converters to work with its discrete power devices. “We are entering the analog IC market as we believe that the market will continue to grow and to be part of this with voltage regulators and battery protection,” she said.
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This will not put the company, owned by Wingtec of China, into conflict with its sister company NXP, she said.
“The analog market is $50bn and the biggest share is no more than 30% so this market is big enough for many players,” she said. “With NXP we are respectful of where we came from with a strong portfolio in automotive and industrial so we will start with something different such as battery management for handheld devices, so I do see it is a good collaboration with NXP.”
“In Dallas we are aiming to hire 100 people over the next two to three years,” she said. “We have a building identified that we will renovate and Dallas will be the headquarters for North America r&d but we are not limited in other regions of the country.”
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