VividQ raises funds to push computational holography

Business news | August 26, 2024

By Peter Clarke

holography displays

VividQ Ltd. (Cambridge, England), a startup developing computational holography that can operate from conventional LCDs, has raised an additional US$7.5 million in Series A funding.

This brings the total raised by the company to over US$30 million since its formation in 2017. VividQ was formed by a change of name from Penteract 28 Ltd. which had existed since 2015.

The addition to the Series A was led by Foresight Group LLP and included new investors such as GameTech Ventures, and Florida-based Ruttenberg Gordon Investments (RGI), as well as existing investors.

“Spatial computing is rapidly growing as a consumer category, driven in part by the release of the Apple Vision Pro headset and advancements in generative AI from organizations such as Meta, which are pushing the extended reality (XR) industry beyond gaming to deliver immersive experiences across sports, entertainment, and everyday activities such as driving,” said Darran Milne, founder and CEO of VividQ, in a statement.

JVC-Kenwood partnership

The company said it has achieved success supplying original equipment manufacturers (OEMs) working in the gaming and automotive sectors in Japan and the US. The company said it now intends to open a US office. The latest round of funding will support that and progress along its product development roadmap.

In January 2024 VividQ announced a multi-year partnership with JVC-Kenwood (JKC). It also said that “retina resolution” holograms had been displayed using a 4K-resolution liquid crystal on silicon (LCoS) display from JVC-Kenwood.

Yoshio Sonoda, CTO at JVC-Kenwood, said: “Holography will deliver a paradigm shift in consumer experiences, especially in a market like VR, where limitations in current technology are holding it back from delivering the kind of jaw-dropping experience that consumers want. We are really pleased to be partnering with VividQ and seeing our cutting-edge LCoS displays be used to push the boundaries of VR and AR.”