Wiliot signs Avery Dennison to make its second generation IoT tags
Label giant Avery Dennison has signed a strategic deal to scale up production of Wiliot’s energy harvesting Bluetooth tags for the Internet of Things.
The deal with the Israeli firm, one of the world’s best funded IoT startups, will see Avery design and manufacture the second-generation tags. These low cost, battery-free tags can be fixed to any product or packaging to add intelligence and connectivity.
Related Wiliot articles
- Wiliot raises $200m for energy harvesting tag
- Wiliot boosts its IoT pixel performance with Gen 2 design
- Wiliot opens up its technology with starter kit
- Amazon backs battery-free IoT startup Wiliot
“Avery Dennison is the only partner in the world with the manufacturing expertise and efficiency to produce our tags at the scale that is needed to significantly increase the scale of the Internet of Things; their ability to scale as we scale is unquestionable,” said Tal Tamir, CEO of Wiliot.
In addition, Avery will integrate Wiliot sensing services (SaaS) with its atma.io connected product cloud, enabling tag sensing information to be added to the end-to-end item-level data of a connected product. This will also provide access to some of the world’s largest retail, food & beverage, and pharmaceutical brands.
Avery is already a shareholder in Wiliot and both companies share a vision for the future of the IoT where almost everything is connected to the internet; not just phones, computers, and homes, but also food, medicine, clothing, and nearly everything else.
As part of this vision, Avery Dennison is also a shareholder in PragmatIC Semiconductor, a UK maker of low cost, high volume plastic RFID chips and processors.
Related plastic chip articles
- Building the world’s first biodegradable plastic chip
- PragmatIC raises $80m for second plastic chip fab
- ARM shows first plastic M0+ microcontroller
- PragmatIC develops plastic 6502 processor
- UK project to tag plastic waste with RFID
Avery’s partnership with Wiliot will help scale the manufacturing capacity of tags significantly and cost optimise the design.
“Wiliot’s passive Bluetooth technology offers the ability to work with existing infrastructure and provides another accelerator to the growth of IoT. Combined with sensing capabilities and security features as standard, this expands our portfolio and opens up many new use cases for our customers and partners,” said Francisco Melo, vice president and general manager, Avery Dennison Smartrac.
“The partnership and market development leadership is a significant vote of confidence in both our company and technology,” said Tamir. “Now, with the backing of the world’s largest and most efficient manufacturer of RFID tags, we’re positioned to drive mass adoption of our technology and to scale our vision for the next generation of the IoT.”
www.averydennison.com; www.wiliot.com
Other related articles
- Battery-free Bluetooth sticker sensor tag makes debut
- Identiv taps European tech for sensing tags
- Qualcomm, Merck back battery-free IoT startup
Other articles on eeNews Europe
- Kontron set to launch Raspberry Pi4 system
- ST to launch its first neural microcontroller with NPU
- Old fabs never die – Renesas reopens fab for 300mm silicon power
- Mercury Systems to build sensors in Geneva for Lockheed Martin
- FreeRTOS boost with secure microcontroller deals
If you enjoyed this article, you will like the following ones: don't miss them by subscribing to :
