Deep packet classification manages revenue drain from over-the-top content

Deep packet classification manages revenue drain from over-the-top content

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By eeNews Europe

As new over-the-top (OTT) services and applications erode the operator’s traditional revenue streams, it is critical for the operator to understand which services, devices and customers are driving this change in order to protect against revenue drain, in addition to identifying new opportunities to go after and monetize.

“Today’s operators require deep insight into the data that is flowing through their network to truly understand subscriber consumption and experience,” said Freddie Kavanagh, Vice President and General Manager Applications Solutions Business at Tektronix Communications. “Our DPC solution offers the customer insight and depth of network analysis with the ability to capture information on a per-subscriber as well as a per-segment basis, providing operators with the critical information they need to optimize their service mix and to strategically set price points.”

DPC offers best-in-breed data services classification across the Company’s award-winning suite of network, service and customer assurance applications. This capability provides real-time visibility of consumption and Quality of Experience on a per-customer basis to sales and marketing, and real-time visibility of resource consumption and network utilization to engineering and operations.

With unmatched levels of scalability to support rapidly increasing technology and network complexity, and flexibility to maintain the increasing sophistication of operator services offerings and tariffing, Tektronix Communications’ DPC capability delivers real-time insight with extensive granularity for all geographic profiles, ultimately enabling operators to better monetize their networks and combat the threat of OTT services.

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