Hyundai, Kia seek innovative start-up partners for future technologies

Hyundai, Kia seek innovative start-up partners for future technologies

Business news |
By Christoph Hammerschmidt

Hyundai Motor Group’s “ZER01NE Accelerator” programme will enter its next round in the first half of 2022, with the Group today re-opening its innovation platform to facilitate and deepen collaboration between start-ups on the one hand and Hyundai Motor Company and Kia Corporation on the other on various projects. The programme aims to identify promising start-ups and explore the strategic use of their innovative technologies.

The start-ups have a choice of 38 projects in seven technology areas: Auto Technology, In-car User Experience (UX), Charging Technology, Mobility Services, Smart Logistics, Smart Construction and Materials. Applications are only open for one project.

The organisations responsible for technology development within the Hyundai Motor Group are directly involved in the review and selection of applicants for each project. Only companies that have submitted their application by 7 March on the programme’s official website ( will be considered. The results will be announced at the beginning of April. The selected start-ups will then be provided with a budget for project development and have the opportunity to be evaluated for capital investment.

Since the launch of the ZER01NE Accelerator in 2018, 125 teams from 11 Hyundai Motor Group subsidiaries and 96 start-ups have worked on 80 joint projects. A total of 51 start-ups have received capital investment from Hyundai Motor Group.

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