Wireless control drives Atmel in Europe
What impact has the recession had on Atmel’s business in Europe?
Our microcontroller revenue globally has grown in four consecutive quarters globally which is very positive in a challenging environment and Europe had its place to play in that, but it is fair to say there was an impact from the overall economic situation in Europe. At the same time our key revenue drivers in Europe are industrial, automotive and consumer and looking into 2013 we see some nice growth opportunities in those segments and that is what’s driving the momentum in the market. If you look at all the recent activity we have been very much looking forward into 2013 with demand creation through our 32-bit products where we have launched over 95 32-bit derivatives.
Read the full article on page 12 of our March digital edition